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AZERLIA
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Automation · AI · Custom software — India & UAE

Your business runs on WhatsApp, Excel and Tally. It doesn't have to.

Azerlia connects the tools you already use, automates the repeat work and hands you the dashboard. Start with a free AI Opportunity Audit: 60 minutes, one page of ranked quick wins, and a fixed-price quote for the first pilot.

Get my free AI Opportunity AuditSee a sample audit report
  • Fixed-price pilots
  • Written success metric
  • Your data stays yours
  • Prices published
Based in Kerala, IndiaServing India & the UAEFixed-price engagementsReviewed Oct 2026

Start here

What the free AI Opportunity Audit gives you

Sixty minutes with your owner or operations head. No slides. We ask how an order, an approval and a month-end actually move through your business, and we show you where the hours go.

  1. 1

    A 60-minute working session on how your business actually runs today

  2. 2

    A one-page Opportunity Map: your top 3–5 automation and AI opportunities, ranked by value and effort

  3. 3

    A fixed-price quote for the first pilot — or a straight answer that you don't need us yet

Get my free AI Opportunity AuditHow the audit works

The gap between using AI tools and running on systems

Sound familiar?

The problems we fix

These are the six patterns we see in almost every growing business between 10 and 500 people. Each one has a known fix that does not require replacing your accounting system.

  • Orders arrive on WhatsApp and get lost

    Customers send orders, changes and complaints to three different phones. Someone re-types them into Tally or Excel. Mistakes show up at dispatch.

  • Excel is the real ERP

    Stock, pricing, payroll inputs and the month-end close all live in sheets only one person understands. The numbers never match the accounts.

  • Every approval waits for the owner

    Discounts, purchase orders, leave, payments — all routed to one person's phone. The business slows down whenever that person is in a meeting.

  • Reports are days old by the time they're read

    Managers spend the first week of each month rebuilding last month. Decisions get made on stale data or gut feel.

  • Growth means hiring more people to do the same work

    Every 20% more orders needs 20% more staff for entry, follow-ups and reconciliation. Margins stay flat.

  • Tools don't talk to each other

    Tally, the POS, the delivery app, Google Sheets and the CRM each hold a piece of the truth. Nobody has the whole picture.

Industries

Pick your industry

Each guide lists the workflows we automate in that sector, what they typically cost, and the questions owners ask us first.

How we work

Seven steps. One workflow at a time.

Nothing gets built before it is measured. Nothing gets measured before we have watched the work being done.

  1. 01

    Audit

    A free 60-minute session on how the business actually runs. You get a one-page Opportunity Map and a straight answer on whether automation pays off for you.

  2. 02

    Discover

    We sit with the people doing the work — dispatch, accounts, sales — and map each process as it really happens, not as the SOP says.

  3. 03

    Measure

    Every manual step gets a cost in hours, errors and delays, in ₹ and $. Opportunities are ranked by value and effort.

  4. 04

    Design

    We choose the simplest thing that works: a Zoho or Odoo module, an automation between tools you already have, or a custom app when nothing fits.

  5. 05

    Build

    One workflow at a time, with a written success metric agreed before we start. Fixed price. Your data stays yours.

  6. 06

    Go live

    Parallel run with the old process, staff training on the floor, and a walk-away clause if the metric is missed.

  7. 07

    Improve

    Monthly review against the roadmap. The next workflow starts only when the last one is paying for itself.

What we build

Typical workflows, before and after

Six of the workflows that come up most often in audits. Each one is a few weeks of work on top of the tools you already run.

  • WhatsApp order intake → Tally

    Before
    Orders typed from WhatsApp into Tally by hand; changes missed; dispatch errors.
    After
    Orders captured in a form or parsed from chat, confirmed back to the customer, posted to Tally as sales orders.

    WhatsApp Business API · Tally Prime · n8n — Wholesale Distribution, Manufacturing

  • Daily owner dashboard

    Before
    Sales, collections and stock pulled from three systems into a sheet every evening.
    After
    A live dashboard plus a 7 a.m. WhatsApp summary: sales, cash, overdue receivables, low stock.

    Tally Prime · POS · Google Sheets · Looker Studio — Retail Chains, Wholesale Distribution

  • Approval rules instead of owner's phone

    Before
    Discounts, purchase orders and payments all wait for one person.
    After
    Rules decide the routine cases; only exceptions go to the owner, with context attached.

    Zoho / Odoo · WhatsApp · Email — Construction, Professional Services

  • Field reporting with photos

    Before
    Site engineers send progress photos and quantities in WhatsApp groups; office re-keys them.
    After
    A simple form on the phone: photo, quantity, location. Progress and costs update the project sheet instantly.

    Mobile web app · Google Sheets · Tally — Construction, Logistics

  • Month-end close in days, not weeks

    Before
    Reconciliation across entities and bank statements done in Excel by the accounts team.
    After
    Automated matching and exception lists; the team reviews differences instead of hunting for them.

    Tally Prime · Bank statements · Custom scripts — Retail Chains, Professional Services

  • SOPs and price lists you can ask

    Before
    Staff call the owner to check a price, a policy or a procedure.
    After
    A chat assistant over your own documents answers in English or Malayalam, with the source shown.

    Company documents · AI knowledge base · WhatsApp — Hospitals & Clinics, Manufacturing

Pricing

Prices are published. Ranges, not surprises.

Every engagement is fixed-price and quoted after the audit. The bands below are what most 10–500 person businesses pay; what moves a quote within the band is explained on the pricing page.

  • AI Opportunity Audit

    Free

    60 minutes

    Where automation and AI would pay off in your business, ranked.

    No pitch deck. If off-the-shelf software is the right answer, we say so.

    Book the free audit

  • Discovery Sprint

    ₹1–3 lakh

    $1,200–3,500

    1–2 weeks

    A full map of how the business runs, what friction costs, and a sequenced roadmap.

    Credited in full against your first pilot.

    See what's included

  • Pilot

    ₹3–10 lakh

    $3,500–12,000

    4–8 weeks

    One workflow, built and live, with a written success metric agreed before we start.

    See what's included

  • Managed Retainer

    from ₹1 lakh / month

    from $1,200 / month

    Monthly

    We keep improving the systems and add the next workflow each month.

    See what's included

Prices in Indian rupees with US-dollar equivalents at roughly ₹85 = $1; GST or VAT applies where relevant.

Frequently asked questions

What does Azerlia actually do?

We make growing businesses run on systems instead of people's memory. That means connecting the tools you already use (WhatsApp, Excel, Tally, Zoho, your ERP), automating the repeat work, and building the dashboards and small custom apps your operation needs. We start with a free AI Opportunity Audit so you can see where it pays off before spending anything.

Is the AI Opportunity Audit really free? What's the catch?

Yes, it is free, and there is no obligation. It is a 60-minute working session plus a one-page Opportunity Map. If the right answer is a ₹15,000 ($180) off-the-shelf tool, we tell you so. We earn when a pilot makes sense, and the map is yours either way.

Do we have to replace Tally or our ERP?

Almost never. Most of our work connects to Tally, Zoho, Odoo, SAP Business One or your POS rather than replacing them. We replace a system only when it is the actual bottleneck and the owner agrees after seeing the numbers.

How much does it cost?

The audit is free. A Discovery Sprint is ₹1–3 lakh ($1,200–3,500) and is credited against your first pilot. A pilot — one workflow, built and live — is ₹3–10 lakh ($3,500–12,000) over 4–8 weeks with a written success metric. Full bands and what drives them are on the pricing page.

Is this for a business our size?

Our typical client has 10–500 staff, runs on WhatsApp, Excel and an accounting package, and is growing faster than its processes. If you have fewer than 10 people, an off-the-shelf tool is usually enough and we will say so in the audit.

Where are you based, and do you work outside Kerala?

We are based in Kerala, India, and work with businesses across India and in the UAE. Discovery sessions run on video or on site; builds run remotely with on-site go-live where it helps.

Is 'AI' just a buzzword here?

Mostly, yes — and we say so. 80% of the value in a typical SME comes from plain automation and connected data. We add AI where it earns its place: reading documents, answering staff questions from your SOPs, forecasting demand once your data is clean.

What happens to our data?

It stays in accounts you own. We build inside your Google Workspace, Zoho, Tally or cloud account, hand over the credentials, and document everything. You can run the systems without us.

Free AI Opportunity Audit

Find out where the hours are going.

Book the free AI Opportunity Audit. Sixty minutes, one page of ranked opportunities, and a fixed price for the first pilot — or an honest 'not yet'.

Get my free AI Opportunity AuditEmail hello@azerlia.com

We reply within one working day. No pitch deck, no pressure.